Tagline: We define the idea of a brand or product, synthesizing in a very concise way the essence and values of the brand. It is a strategic element and the results are long term. The taglines send the message of “this is what we are, today and always.”

Slogan: We want to attract attention. Stands out for its originality, impact and memorability, it is used to position our brand, essentially for advertising purposes.

Claim: The purpose is to attract the target audience. They adapt to the context and needs of the specific moment or environment. They are temporary, even ephemeral, but that does not mean that they cannot remain valid for a long time.